It is believed that the company will announce a new Nike app to work in collaboration with the Apple Watch in the coming months ahead of the launch of the Apple smartwatch in April.
Nike confirmed in 2014 that it was pulling out of the physical wearable tracking market to focus on its running and fitness apps instead.
The study carried out by the University of Pennsylvania showed that most inaccurate tracker was the Nike FuelBand and that most users using a fitness tracker would be better off using their phone. The news comes just days after the publication of a new study suggesting that phones are just as capable of tracking our fitness and movement as a dedicated fitness band.
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